Saturday 30 April 2011

How does your media product represent particular social groups?

Well in a way my media product represents a particular social group but in others it doesn't, like its not really a social group that I am trying to represent, more a group of people that share the same misfortune in their life, for example losing people, the ones you loved, getting that feeling off emptiness and just not knowing what to do with your self. Those are the people I am trying to relate to and represent, after all it happens to so many people it should be represented, and most people just need to know there not alone, and maybe this movie can highlight that to other people.
For example some movies have represented the character who has lost pretty much everything, or only holding on to one thing or person.


E.g Law Abiding citizen, it is a powerful movie that represents losing all the family you loved, and fighting to avenge there deaths. As you can tell from this powerful image there are strong emotions through out.

How did you attract/address your audience?

When I realized the type of film I was making, I then realized it was not mainstream, so I wanted to find out what people thought was necessary in a movie opening. We were quite vague with a few questions to get the general feel of what genre's and type of films people liked, and I used people around my age to see if my movie was something that would appeal to them.









 So obliviously I used questions to try and understand my audience and address them face to face to get there real feel about movie openings. I have now realized I am most probably not going to appeal to all the people my age as most boys just like fighting and explosions, however there may be a few that appreciate art house type films and that is what I am aiming for.

Who would be the audience for your media product?

Again with answering such a question you first need to establish what type/genre of film you film is. I have already gone for it being an "art house" type film, so now that we have established the type I move on to whom my audience would be.

I can quite easily say it is not for the mainstream audience, but more directed at the smaller group of movie lovers, they go by many names but I am aiming to please some potential Mainstream plus, but more directed at the Aficionados and the Buffs, these are the "specialized" movie lovers. For example the Aficionados do like to associate themselves with specialized films however they tend to watch some main stream titles,unlike the buffs, they usually reject the mainstream cinema as a first choice and always seek out specialized films, often film clubs and societies, so if anything I am aiming to please the Film buffs. And for age and gender, I could see it be quite varied for both, more so age, I couldn't see under 18's watching this movie, but as this film could appeal to so many no matter age or gender, I could see it being most over 20's watching it.

What have you learnt about technologies from the process of constructing this product?


Camera/Filming: To start off I used a Canon HF M306 HD camcorder, this proved to be a handy piece of equipment, not only producing high quality picture in HD, but being light, easy to handle, and a long lasting battery. This producing quite a enjoyable time playing and filming, however a few problems such as holding the camera still, but were soon solved with the trusty tripod, but it can also cause problems such as moving shots the tripod felt rather stiff and gave a slight jolts whilst filming. The transferring onto the computer was also quick and easy, due to the SD card in the camcorder. The camcorder also gave me the freedom to get great quality images with the ability to edit and delete the scenes there and then on the touch screen pad.


Editing: I used the software Imovie for pretty much all my editing work, being a first time user, I found it quite complicated, however it guides you too many help and aid videos of various websites like you tube. So finally after getting the hang of it, I quite enjoyed the editing software, it seemed very user friendly and not that complicated for first time users. I could only find a few faults about the software in my opinion, it did not let you cut and choose the exact points of the music you wanted, it however gave you the awkward option of only being able to move the start and finish, which made it very time consuming to use and match with the visuals, it actually made me change my music opening making the music start off to soon with no real build up. I was not happy with this, but overall it is a good editing software, and I would most probably use it again in the future.



Research: Websites such as You tube gave great options for help or any unanswered questions, for example, there were many step by step videos showing you how to use imovie, as it was my first time using that software. You tube not only helped me in answering my questions, it gave me the opportunity to watch other peoples videos and get advice off more experienced people. There were many occasions were this website had helped me when stuck and not sure what to do whilst editing.


 Facebook/Blogger/Sound Cloud: All three of this websites helped in various ways,


for example I spent hours and hours searching for songs on random websites, then I came across Sound Cloud, it provided the perfect conditions for what I needed, free, copyright free, and available to re-use and modification. All of which I needed for my movie, now all I needed to do was find a song. With the extremely user friendly website I was able to browse and play many songs, finally I found a song and it even gave me the option to email the person or contact him on websites like facebook, you tube or twitter. In fact I used the websites actual mail service, I am still using this website for music browsing and to this day I still love it.


Then Blogger, it provided a perfect layout for all my work to be stored and linked to the "The Spider" and all of my class mates blogs. It was very user friendly and there were many links on you tube for help and advice for making a good working blog. I especially like the ability to pretty much design this blog from almost scratch with the help of various template. This enabled me personally to feel closer to the website as it was made to suit me and what I want it to look like.



Then Facebook, it provided me with some decent feedback from my friends and family about my movie, it also gave me the ability to talk to some artists which songs I liked, however I did not take advantage of that ability.

What kind of media institution might distribute your media product and why?

To tackle this question, you would first have to ask yourself what type of film is it. Well it may not seem like much due to the shortness of the clip, however I aimed for it to be more in the "art house" side of film, reasons being I want to focus more on mise en scene, but more directly the thoughts and dreams of characters instead of a clear cut story line.

So to the media institution's that might distribute my media product, well now we have established the type of film, we can see what media institutions fund produce such films.




Focus Features (formerly USA Films, Universal Focus and Good Machine) is the art house film division of NBC universal, universal pictures, and acts as both a producer and distributor for its own films and a distributor for foreign films. 
 
In the UK under the Focus Features umbrella.
  • Momentum Pictures
  • Entertainment Film Distributors
  • Universal Picture





 Lions Gate Entertainment Corporation:As of 2007, it is the most commercially successful independent film and television distribution company in North America.

UK
  • Momentum Pictures (2000–present)
  • Lions Gate UK (2006–present)



Entertainment Film Distributors is a British distributor of independent films in the UK and Ireland for various production companies; it is owned by Nigel Green who started the company in 1978.








So which company is most likely to distribute my product, well all of them specialize in independent film distributing, however Lions gate is more focused around America, so that leaves us with Entertainment film distributors and Focus Features. overall I think both being good companies but just due to Focus features having more under its umbrella is bound to be more interested and available. It would also provide the opportunity if selected for DVD release under Focus Features. Also because it is based in the UK making it easily accessible and convenient for both me and the company.