Disney Research

The Walt Disney Company (NYSE: DIS) (commonly referred to as Disney) is the largest media and entertainment conglomerate in the world in terms of revenue.^[5] Founded on October 16, 1923, by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the company was reincorporated as Walt Disney Productions, Ltd. in 1929, and became publicity-traded as Walt Disney Productions in 1938. Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.

Annual gross revenues of The Walt Disney Company (in millions USD)

Year	Walt Disney Studio Entertainment[Rev 1]	Disney Consumer Products[Rev 2]	Walt Disney Parks and Resorts	Disney Media Networks[Rev 3]	Walt Disney Internet Group / Disney Interactive Media Group[Rev 4][Rev 5]	Total
1991[20]	2,593.0	724	2,794.0			6,111
1992[20]	3,115	1,081	3,306			7,502
1993[20]	3,673.4	1,415.1	3,440.7			8,529
1994[21][22][23]	4,793	1,798.2	3,463.6	359		10,414
1995[21][22][23]	6,001.5	2,150	3,959.8	414		12,525
1996[22][24]	10,095[Rev 2]		4,502	4,142[Rev 6]		18,739
1997[25]	6,981	3,782	5,014	6,522	174	22,473
1998[25]	6,849	3,193	5,532	7,142	260	22,976
1999[25]	6,548	3,030	6,106	7,512	206	23,402
2000[26]	5,994	2,602	6,803	9,615	368	25,402
2001[27]	7,004	2,590	6,009	9,569		25,790
2002[27]	6,465	2,440	6,691	9,733		25,360
2003[28]	7,364	2,344	6,412	10,941		27,061
2004[28]	8,713	2,511	7,750	11,778		30,752
2005[29]	7,587	2,127	9,023	13,207		31,944
2006[29]	7,529	2,193	9,925	14,368		34,285
2007[30]	7,491	2,347	10,626	15,046		35,510
2008[31]	7,348	2,415	11,504	15,857	719	37,843
2009[32]	6,136	2,425	10,667	16,209	712	36,149

Full acquisitions 1993 – Miramax Films1 1995 – DiC2 1996 – Capital Cities/ABC, Jumbo Pictures 2001 – Fox Family Worldwide, Saban Entertainment 2004 – Ownership and material of The Muppets3 and Bear in the Big Blue House 2006 – Pixar Animation Studios, ownership of Oswald the Lucky Rabbit and the 26 Disney-produced cartoons4 2007 – New Horizon Interactive, ImageMovers5 2009 – Marvel Entertainment 2010 – Tapulous Inc., Playdom