Time warner Research

Time warner,
1. what is its mission statement?
2. what does it offer?
3. what media companies do they own?

NME.com Research

NME history

The paper's first issue was published on 7 March 1952 after the Musical Express and Accordion Weekly Maurice Kinn, and relaunched as the New Musical Express. It was initially published in a non-glossy tabloid format on standard newsprint. On 14 November 1952, taking its cue from the U.S. magazine Billboard, it created the first UK singles chart.The first of these was, in contrast to more recent charts, a top twelve sourced by the magazine itself from sales in regional stores around the UK. The first number one was "Here in my Heart" by Al Martino. was bought by London music promoter.



What does the NME website offer its audience?

The NME webiste has many subheadings under the main title offering:

News- this category brings all the latest music and movie news, alongside with daily gossip. I was discouraged at firs upon scanning the 'movie' section, I did not realise the company concerned themselves with film.

Video- this section features original NME videos, new music videos, interviews, music session, news and bands playing live, all in film format.

Tickets- this category links to a website offering tickets to gigs, this must be a partnership site to the NME.

New Music- perhaps the most original idea of the NME shines through is this section, offering listen-able tracks on site to the newest and upcoming bands.

Reviews- the latest album and single reviews.

Photos- collections of stills from gigs and portraits of music legends.

Comment- this section incorporates blogs and forums from many of the NME writers.

Movies- the latest movie news, trailers, DVD releases, interviews and film reviews.

Artists- A page for each artist with links to videos, photos, pictures, biography, YouTube videos, audio, lyrics, related news, reviews, gigs and tour dates.

Awards- news, pictures, videos and tickets from the Shockwaves NME Awards 2011

Metal- a seperate section for the genre of metal and rock music.

Shop- place to buy band and NME merchandise.

Lyrics- link to metrolyrics, a partnership.

How does the NME website address its audience?

As a first impression of the website, it comes across as informal and cluttered. Its like the rock loving party going teen's ideal website, cluttered just like there rooms... maybe they done it so some may relate or purely just because they like it. The colour's done really seem to match and the fonts are just random in size and colour. Quite a lot of adverts randomly splashed around the website. But on the plus it is fairly easy to pick up where all the information is.