1. Why did IPC Media have cause to be optimistic about their business prospects in 2006?
They had cause to be optimistic because there sales were higher than Tv and newspapers, there magazine business was new and very exciting to the general population.
they received more than 35% of the entire revenue of magazines in britain.
For example "The Field" - IPC Media's oldest magazine - and the UK's leading rural insurance broker Lycetts, have named Samantha Cobb as the UK's first Young Champion of the Countryside.
IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
2. According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?
Maintaining or increasing revenue from ads will be the biggest challenge for magazines from all sectors this year.
Large publishers such as IPC Media, Condé Nast and Future Publishing, which have invested in extending their brands into TV, web, mobile, radio or shopping, are more likely to weather the impact than those with standalone products or thinner portfolios of titles.
